It is for those who want the ultimate in simplicity, precision and quality:

"... Here is a camera for the photographer who has completely mastered his or her craft; for whom the operations of focusing, setting exposure, firing and winding-on are almost as natural as breathing. There is no mollycoddling. Make a mistake, and you have no picture (or a double exposure, or a fogged frame). Get it right, and you will have the very finest results that are possible on roll film today. There is an immense satisfaction in this..."

Roger Hicks, in: British Journal of Photography

ALPAs have already been used for stock shots, especially for travel; for fine art; for reportage, all over the globe; for architecture; for fashion; for landscape - the list goes on.